New TV adverts and posters
Uwe Ochsenknecht has again travelled to the Appenzellerland, trying to get to the bottom of the secret of the herbal brine. However, the herdsmen aren’t saying anything.
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Handicraft
Appenzeller® cheese is made in more than 60 village dairies in the Appenzellerland following an old, artisan tradition. Its production requires great skill and care by the master cheese makers.
Secret
The Appenzellerland has been keeping a secret for centuries: the recipe for the herbal brine, which gives Appenzeller® cheese its unique, spicy flavour. What does it consist of?
Appenzellerland
Cows graze on juicy meadows, the sound of music can be heard from brightly coloured houses, gentle hills alternate with imposing mountains: the homeland of Appenzeller® cheese could not be more idyllic.
Interactive tour
The Appenzell Show Cheese Dairy now offers a new highlight. From 2012 all visitors have the opportunity to enjoy an iPad guided tour that transforms a trip round the dairy into an interactive experience.
Haben Sie den Dreh raus?
Üben Sie sich im Talerschwingen, einer Tradition aus dem Säntisgebiet. Dabei wird ein Taler in ein tönernes Becken geworfen und versucht, ihn mit kreisenden Bewegungen am Beckenrand entlanglaufen zu lassen. Einfach die App herunterladen, schon geht’s rund.
New campaign
The recipe for the herbal brine is staying a secret. That’s clear to everyone – apart from Uwe Ochsenknecht. He has travelled to the Appenzellerland for the fourth time, hoping to use his cunning and guile to discover the recipe.